2023 Top Sellers – wit & whimsy

At the onset of every new year, I love to look back to see what products were the most popular with you guys. It often warms my heart as I so appreciate you all trusting me with your dollars as you shop. Thank you for embracing discovery and the pursuit of elevated living as I do!

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This year I also polled you all on Instagram to ask about favorite products so in today’s post I am sharing the products that sold the most via my channels in 2023 and the products I heard consistently from you guys were happy purchases that you absolutely loved.


Again, thank you for trusting me with your purchases – I take my recommendations very seriously and try and test out way more than ever makes it to the blog or my social channels as something I love and recommend!

2023 Top Sellers

A quick editor’s note that I edited this list down to items that were largely still in stock!

Agolde Jeans | 2023 Top Sellers

Bash Meredith Jacket

This jacket in both black and in ivory were two of my most worn pieces of 2023. It’s a beautiful investment jacket that you can wear so many ways. 

I own both in the size M.

Gucci Loafers

These timeless Gucci loafers seen above were also a bestseller of 2023. 

Lys Beauty 2023 Top Sellers

Lys Beauty Concealer and Foundation

I fell totally in love with this affordable brand’s concealer and foundation. I have a feeling a lot more people will be talking about it this year now that Sephora started selling it, too. 

Levoit Air Purifiers

Bestsellers two years running now. Easy to control with an app and work so well that I have two in my apartment. Every time I clean the filter it is so disgusting and satisfying at the same time.

Paint Touchup Pens

These pens are *genius* and were a 2023 bestseller. You inject your paint into them and then they click easily to allow you to do seamless paint touchups around the house. I loved how easy it was to fix pesky scratches all around my home and returned to using these time and time again all year long.

J.Crew Trousers Paris Outfit

J.Crew Drapey Crepe Trousers

*The* pant to all who know and love it! I wore these so, so much last year – so much so I got a second pair! In fact, I wore them in my first collaboration with J.Crew and so many of you guys messaged me about these pants to say how much you love them. I recommend sizing up! I wear the 8.

Fall Outfit Inspiration with J.Crew in Paris

J.Crew Slim Boyfriend Jeans

Another great J.Crew find featured in my J.Crew Fall collaboration. I recommend sizing down! I wear a size 27 and they stretch a bit.

Paris Fall Outfit - Slip Skirt with Leather Jacket and Sarah Flint Boots

J.Crew Slip Skirt

A closet staple I own in several colors. I recommend sizing down. I’m wearing a S.

Chocolate Brown Outfit | 2023 Top Sellers

Abercrombie Trousers

This was another pair of trousers I fell in love with last year. Super versatile and come in several types of fabrics as well as fits if you’re tall or on the petite side. I wear a size 28 or 29 regular. I’d reco sizing up if you don’t like your trousers tight around the waist.

Fall Date Night Outfit 2023 Top Sellers

Theory Tweed Jacket

A gorgeous piece that got so much wear after purchasing it. Wearing a size 6. 

Spanx Bra

Comfortable and supportive. Size up if you’re in between sizes.

The Drop Sweater Dress

So good I own it in three colors. Size up! I wear the L.

Common Project Sneakers 2023 Top Sellers

Common Projects Sneakers

Everyone’s favorite sneakers once they take the plunge and realize they really are a cut above the sea of white sneakers out there. My most worn shoe by far.

Westman Atelier 2023 Top Sellers

Westman Atelier Makeup

This luxurious clean makeup line is pricey but man are some of the products just so unique and so good. The top products were the new skin activator I love and the cult status blush. It’s been a favorite of your guys’ the past three years running.



Inez Boot Review I wit & whimsy

Inez Paz Boots

One of my most worn shoes ever. So comfortable and so many love notes from you guys about these this year! You can use code WHIMSY15 for 15% off your first order. I just got these in black, too!

Gucci Bronzer

As good as everyone said – after I shared this in a Sephora sale roundup it became a quick bestseller. I wear the lightest shade.

Target Pajamas

Cozy, luxe feeling pajamas with a great price.

Erborian BB Creme 2023 Top Sellers


Erborian BB Cream

A bestseller for over four years. Once you’ve used this BB Cream you’ll be hooked – a flawless filter for your face.

M.M.LaFleur Leslie Tee

Once you try this t-shirt, you understand its superiority to most on the market. The fabric is thick and therefore flattering and doesn’t stretch after wear or washes. It holds up so, so well (remarkably more so than any tee I’ve purchased from J.Crew or Madewell or the likes). The sleeves are also a bit longer making it a lovely silhouette on its own or perfect for wear under cardigans and blazers.

Merit Beauty Bronzer and Lipstick 2023 Top Sellers

Merit Beauty

Such a great and well priced beauty line. The top seller from what you guys bought from the line? This blush I love in shade Beverly Hills and the curated trial sets.


Victoria Beckham Beauty 2023 Top Sellers

Victoria Beckham Posh Gloss

I feel in love with a variety of items from this makeup line but most of all the gloss + liner!


& Other Stories Coat 2023 Top Sellers

& Other Stories Coat

Everyone’s favorite winter coat! I own it in three colors now and it is my most worn of all my favorite winter coats. Size down! It runs big. I wear a size S.


Spring in Paris Outfit I M.M.LaFleur Poplin Dress and Loewe Tote and Common Projects Sneakers

Loewe Tote

One of my most worn bags all year. The adjustable straps make this such a winner in my book. It’s already gone up in price again since last year and it has sold out the last two summers so if you’re looking to get it – I’d so so now!


Simone Perle Strapless Bra

The love letters I have gotten about this strapless bra!! The girls that know – know. Pricey but a game changer.


Staud Wells Dress

Staud Wells Dress

One of my most worn dresses all of 2023. I own it in three colors now which is saying something!

Isabel Marant Lecce Belt

I own it in black and brown and it is my most worn belt. It finally was restocked mid-summer and became a w&w bestseller! I wear the M.

Farmacy Cleansing Balm

The only makeup remover I swear by. Melts off makeup – especially stubborn eye makeup without any effort.

J.Crew Regent Blazer 2023 Top Sellers

J.Crew Regent Blazer

A timeless staple. Fits true to size but size up if you’d like to layer over thicker knits.

Commando Control Underwear

My go-to for under more form fitting dresses and skirts. I wear the size M.


& Other Stories Coat and Sarah Flint Pumps with Celine Bag

Sarah Flint Shoes


Caudalie Skincare


Caudalie Skincare

So many beloved bestsellers from this French skincare line I’ve used in my AM and PM routines for years and years. The Radiance Serum and Detox Mask are always top sellers.


I keep this big review blog post up to date throughout the year.

Crest Whitestrips

My #1 most sold item on Amazon last year. This SKU is the best and I’ve used it for a decade. I used to do the PR for Crest Whitestrips and tried a lot of their SKUs but stand behind that this one is the best. You’ll see results in just a few treatments and even my dentist has remarked how good my teeth look with regular use of these!

Windproof Travel Umbrella

Windproof Travel Umbrella

My go-to umbrella for years running. I never go on a trip without it because it really does hold up well!

Klorane Dry Shampoo

A beloved French Pharmacy favorite and my go-to for several years. No residue or discoloration and formulated to EU standards. 

Cashmere Fisherman Sweater Jenni Kayne

Jenni Kayne Cashmere Fisherman Sweater

My #1 most worn sweater of the year. A worthwhile investment basic for your wardrobe. It was one of the top 5 bestselling items across anything I linked to last year! They just released some beautiful new colors that I am eyeing.


Tumi Tote Bag

The best carry on bag! It’s collapsable and also fits so.much.stuff. I take it with me on every trip now to either hold valuables or get taken out when I have some shopping to bring home with me from a trip.

Vuori Workout Clothes

Vuori Clothing

Safe to say most of us are part of the Vuori crew these days. My go-to workout and athleisure brand and some of my most worn pieces in my closet.

(Also a big thank you guys for purchasing Vuori through my links as it allowed me to continue to partner with the brand on paid collaborations throughout last year! Means a lot to me.)

Mighty Patch Pimple Patches

My go-to pimple patches. They draw up any impurities and help resolve problems fast. I always, always have these on hand.

Rag & Bone Boots

Rag & Bone Boots

A beautiful yet practical boot that’s comfortable, great for taking lots of steps and elevates any look.

Agolde Riley Jeans and Bash Paris Jacket Fall Style

Agolde Riley Jeans

A flattering jean that I own in several washes now! One of my most worn and therefore most shared denim items last year. I wear size 28.

Tuckernuck French Sole Sandals

A good, more affordable alternative to the Hermes Oran sandals. I own the raffia version! They sold out last summer so it’s a good time to nab them now if they have your size.

Kick Flare Jeans & Booties

Loeffler Randall Isla Boots

Six years running as a bestseller! I wear these boots non stop for six months out of every year. So much so I just added this color to my collection end of last year.


Paris Outfit with Celine Bag Chanel Shoes and Trench Coat by Sezane

Sezane Essentials

This year you guys invested in my favorite Sezane essentials – particularly my most worn trench coat. If you’re looking to streamline your wardrobe and have beautiful, versatile pieces this year – this post is a great resource.

La Ligne Striped Sweater Paris outfit

La Ligne Sweaters

Speaking of great investments, La Ligne sweaters are one of my biggest indulgences but they get so much wear. 

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Did you have a favorite purchase from my recommendations last year? Did you purchase any of the above? I’d love to hear what it was in the Comments below!


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